How to Upload Video on Linkedin Company Page
LinkedIn Videos go 3x more appointment than text posts and are the most reshared grade of content on the platform. Simply if you lot are but getting started with LinkedIn video, it can get super tricky to keep a track of the different specifications and formats for videos on the platform as well as all the options yous have to post videos on LinkedIn.
That'southward why we've put together this super tactical guide, where nosotros'll take you lot through all the ways that you can postal service your videos on LinkedIn and engage your audience.
Non but that, but if you lot stick around till the cease, we'll also testify y'all how you lot can create super engaging videos for LinkedIn in minutes using an online editing tool.
Let's dive right in!
1. LinkedIn video specs and dimensions
2. How to post a video to LinkedIn from desktop
iii. How to mail service a video on LinkedIn from mobile
4. How to share a video to LinkedIn from YouTube
5. How to post a video to your visitor'southward LinkedIn page
6. How to post a LinkedIn Video Advertizement
7. How to embed a YouTube video to LinkedIn Articles
viii. Bonus
1. LinkedIn Video Specs, Format and Size
Before nosotros show you how to upload videos to LinkedIn, there are a set of LinkedIn video requirements (or specifications/specs) that you must know. Permit'southward take a look at the technical specs that your video files must adhere to before you upload them:
1. LinkedIn video limit - 3 seconds (minimum) to 10 minutes (maximum) long
2. All-time video size for LinkedIn - 75 KB to 5GB in file size
3. Video format for LinkedIn - ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
4. Attribute Ratios - ix:16 (vertical), ane:1 (portrait), and 16:9 (mural). From these, i:ane is and 16:9 are considered to be the all-time attribute ratios
5. Frame rate - between x to sixty rates per second
6. Scrap rates - betwixt 192kps to 30MBps
7. Resolutions - minimum 256 × 144 and maximum 4096 x 2304
On mobile, LinkedIn video has three post dimensions: 16:9 (landscape), 1:one (square), and nine:16 (portrait).
On desktop, LinkedIn video has two mail dimensions: 16:nine (landscape) and 1:1 (square).
Keeping your audience and their usage behaviour in heed is utmost of import while designing your LinkedIn video mail. Let's say you are designing predominantly for mobile-first audiences and so nine:16 is a better bet considering it provides an immersive experience. However, if you lot are designing for both mobile and video, then 1:1 is a better choice.
PRO-TIP: You tin can easily find and customise thousands of LinkedIn video templates in both 1:1 and 9:sixteen formats with InVideo'south online video editor.
two. How to post a video to LinkedIn from your desktop?
Posting a video to LinkedIn from your desktop is not all that different and y'all tin can follow the aforementioned steps as mobile to mail your videos via desktop. The only added advantage is that with desktop, you can add together a custom thumbnail for your videos while uploading them, which is something you can't do on mobile.
Here's a stride by footstep guide on how to postal service a video to LinkedIn from your desktop:
Footstep 1: Head to your LinkedIn homepage
Step 2: On your newsfeed, yous will find the selection to upload a status, within that, click the Video selection
Step 3: Click on Select video to share and this will open a dialogue box on your desktop.
Step iv: Once you take selected the file you desire to upload - you will run into the selection to upload your SRT (subtitle) file and video thumbnail.
Click on Select thumbnail and choose a file from your desktop, then click on Upload .
Next, y'all can click on Select caption and upload the SRT file from your desktop if you take a separate file of captions that you want to upload.
Pace 5: Adjacent, you will write the description for your video post - make sure you add together all the relevant hashtags so it tin can reach a wider audition. Once you're done, click Post to publish your video.
And that'south how you can post native videos on LinkedIn from your desktop. In the next section, nosotros'll show you how you lot tin share your YouTube videos on LinkedIn.
3. How to post a video on LinkedIn from mobile?
Posting videos on LinkedIn from your mobile is easy. Just follow these simple steps:
Pace one: Open up the LinkedIn app on your mobile device and click on the plus (+) button.
Pace 2: From the drop downward menu, select the Take a video button
Pace iii: Upload or record your video
Yous have two options:
Option ane: Upload a video from your device'south gallery - y'all can do this by clicking the push button on the left of the video recording button
Pick ii: Shoot a video using the LinkedIn app - you lot can do this by clicking on the video camera button
Step four: Adding stickers and text
Adjacent, you lot can choose to add stickers and text to your LinkedIn video.
Once yous add your stickers and text, you tin can rotate and resize stickers/text by pinching and zooming on them.
Stickers are a corking style to highlight what the video is about. For instance, if your LinkedIn videos are all almost sharing daily merchandise tips then you lot can use the "Tip of the day" sticker for your videos.
Stride 5: Add captions and subtitles
It'due south of import to add together captions to your LinkedIn videos equally LinkedIn plays your video without sound on the feed, which means that your audience will have to click on the book button to hear the sound of your video, and could potentially merely scroll frontward without paying attending to information technology. Captioned videos have a better chance of existence clicked on.
Non just that but many users on LinkedIn consume video content on mute. That's why experts recommend designing your video for sound off.
For example, check out this video from Nat Geo, where they have effectively used captions to convey the story of the video fifty-fifty without the audio of the video.
If yous're uploading your LinkedIn video from mobile, you will have to upload a video file that already has subtitles and captions. You can read this blog that will show you the easiest style to add together captions to your videos online in minutes.
Step six: Post Clarification and Hashtags
The clarification is the supporting copy for your video. It not only describes your video, but can help drive your message with more than accent. For case, cheque out the post below to run across how the post clarification succinctly sums upward InVideo's features and also includes appropriate hashtags.
In postal service descriptions, curt and direct is usually improve, but make sure you lot include relevant links, tags, and hashtags. Also, include a call to activeness: permit the viewer know what action yous'd similar them to deport out afterward they've watched your video - give their stance in the comments, contact you, visit your website, etc. For example, like in our post beneath, you lot could prompt LinkedIn members to reply with how they like your video and whether they find information technology useful.
Stride 7: Set to publish
Give a final bank check to ensure you have everything in identify so click on the Post button.
In one case your video is posted, make sure you lot take out time to answer to comments. When viewers observe value in your video, they are more probable to drib a comment with follow upwards questions, bear witness their appreciation, or open up a chat.
Make sure yous respond to those comments. Like in the video beneath, a simple "Cheers" helps ready a very approachable tone for your content and also makes your viewers feel safe and engaged with. The image below is a good example of responding to members who accept left their appreciation on your video post.
4. How to share a video to LinkedIn from YouTube
Step 1: Click the Start a postal service pick and write the clarification of your video mail here.
Step two: Correct after that, you can add the link to the YouTube video yous want to share to your LinkedIn profile. Don't forget to add relevant hashtags right after.
Step 3: All that's left to practise now is click on Post . Wasn't that simple?
Next, nosotros volition talk about how you tin can mail service videos to your visitor's folio on LinkedIn and create video ads on LinkedIn.
five. How to post a video to your company'south LinkedIn page
According to LinkedIn's ain research , a company page video is five times more than likely to get conversations started amongst members than other forms of content.
Here's a simple step by step guide to post a video on your company's LinkedIn page:
Pace 1: On your LinkedIn homepage, yous volition see your visitor page under "pages" in the left column. Click on your company page - this will take you lot to your visitor's page
Step 2: Click on the Share a postal service status bar on the homepage of your company's profile.
At present yous can follow the exact aforementioned steps mentioned in the previous section to upload a video to your company'southward folio on LinkedIn from your mobile device , desktop or via a YouTube link .
vi. How to post a LinkedIn Video Ad
LinkedIn video ads are a role of LinkedIn's Sponsored Content, a.k.a. content which is paid for. How are these video posts unlike from regular video posts?
LinkedIn video ads show upwards on the newsfeed with the designations sponsored or promoted, as seen in the case below.
Sponsored Content is a native LinkedIn video ad which volition appear based on the targeting criteria you lot set up while creating your LinkedIn Video Ad/LinkedIn Video Ad Campaign. On the other manus, promoted content is a native advertising that volition only become shown to members who have liked your page.
Before showing you how to postal service a LinkedIn video add, let'southward empathise the basic requirements of LinkedIn video ads.
How to create LinkedIn Video Ads?
First thing's start- make sure yous have a LinkedIn company page , which is different from your personal profile. This page will allow you to utilize your Campaign Manager tool, create a Campaign Grouping and get-go using LinkedIn Video Ads. Once that'due south done, but follow the steps below to upload your LinkedIn Video Ads:
Step 1: Open your Campaign Group and click the Create push. A drop downwardly menu will appear.
Stride 2: Select the Campaign option
Step 3: Now, choose your objective. This is where you tin select what you want to achieve through your video ads. For instance: Brand Awareness. This will assistance the LinkedIn Ads algorithm target your ads better.
Pace 4: Side by side, choose your target audience. To learn more virtually choosing audiences and targeting, read this guide by LinkedIn . Yous could too use LinkedIn's targeting criteria past using its various filters like Company Manufacture, Company Size, and Job Title.
Step 5: Choose Video Advertizement as the ad format.
Step 6: Add together your company proper name or URL in the infinite provided.
Step 7: Set your daily budget. This is how much it will cost per day to run your ad.
Step eight: Now ready your bidding and conversion tracking options.
Step 9: You lot'll now take the choice to upload a new video for your advertisement, or select one of your existing LinkedIn video posts to promote.
Step 10: On the last page, you will go to review and launch where you tin select your daily upkeep and set a start date for the campaign. Once you are done, click Launch Entrada.
If you lot need more assist with understanding LinkedIn Ads all-time practices and how you can make the almost of them, check out this comprehensive guide that'll bring you upwardly to speed with everything you lot need to know to have your first LinkedIn ads campaign alive.
7. How to embed a YouTube video to LinkedIn Articles?
If you want to share your content as a LinkedIn article, or are already writing articles on the platform and would similar to embed videos into your commodity, then this simple step by pace guide will help you:
Step ane: Open LinkedIn on your desktop, and under the Share a mail service bar click on Write an article . This volition take you to your LinkedIn blog/article page.
Step ii: You tin start typing your article in the space provided and equally you do, you will notice a plus (+) sign to the left of your text. Click on it and a menu will appear.
Step iii: From the bill of fare, choose Link .
You can at present paste a link from any platform where the video is hosted (e.one thousand. YouTube). Click the enter push button on your keyboard and you lot'll run across the video will announced along with your blog/article text.
Alternatively, you tin also paste the video link using the Video button.
Note: LinkedIn does non let you lot upload a native video to a LinkedIn article, you can only upload videos via an external link.
8. BONUS: How to create super engaging videos for LinkedIn in minutes even if you've never edited a video before?
Now that you know all the ways that you tin post videos on LinkedIn, information technology'southward time for you to create gold-standard videos and make the most of these opportunities. The easiest way to do this is using InVideo's in-congenital template library that comes with 5000+ set-to-use templates that you can customize for your own brand/page in minutes, even if you've never edited a video before.
Just follow these simple steps to turn your ideas into PRO LinkedIn videos in no time:
Step 1: Log in or sign up for a costless business relationship on invideo.io .
Stride 2: Once you log in, select the pre-made template option. You can now type in any keyword , for example 'real estate. Don't forget to select the aspect ratio you want to create your video in (1:i if your audience is on both desktop and mobile, and 9:sixteen if your audience is only on mobile).
Step 3: When you find a template you similar, you can preview it and click on Utilise this Template.
Step 4: You'll at present exist directed to InVideo'south editor where yous can fully customize this template. You can upload your own files past clicking on Upload Media in the left hand side panel or y'all can cull from InVideo's stock library which has more than 8 1000000 high resolution videos, images, text labels, and more.
You have to simply drag and drop the files in the center of the screen and they will get added to your video - y'all can so place them accordingly.
Step 5: You can besides edit the text on the template by simply dragging and dropping elements from the left to the centre of the screen, and they will get added to your video. You may so edit the text at that place itself.
You can edit the length of the video, make cuts and add vocalism over on the video timeline at the bottom of the screen. See the example beneath.
Step 6: Once you've finished editing your video, you tin can preview it by clicking on the play button at the center of the main editing bar. Encounter the video beneath to larn how.
Once you're satisfied with your edits, save and export the video by clicking on the download button on the height correct corner. Afterward the video has been rendered, you can download it and share across social media channels.
Wrapping upwardly -
Now that you know everything well-nigh LinkedIn videos and how to post them, yous are all set to share your first video on LinkedIn. If you're serious about creating videos for LinkedIn, y'all must bank check out this blog where we share LinkedIn video ideas that will increase appointment.
And if you want to know more than about how you tin leverage LinkedIn ads for your brand or business, read this comprehensive guide .
Lastly, if you have whatever questions and want to go along the chat or learn more than, you can hop on over to the InVideo community and learn from 25K other marketers and video creators just like y'all!
Source: https://invideo.io/blog/how-to-post-video-on-linkedin/
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